The problem
10 Academy speaks to three audiences at once — prospective trainees, hiring companies and funding partners — and the old site made all three work to find themselves in it.
What I did
- Ran user research and interviews across all three audiences to find where the existing site lost each of them.
- Led with the claim that matters and can be evidenced — preparing African talent for global AI jobs, at workforce scale — instead of burying it under general marketing language.
- Put proof close to the promise: graduate placement rates, lifetime earnings generated, salary growth, and the partner logos that back it up.
- Usability-tested the redesign and iterated before launch.
Outcome
A redesigned marketing site and learning portal that states the proposition plainly and backs it with evidence, tested with real users before shipping.
3
Audiences served
95%
Graduate placement claim, evidenced
$450M+
Lifetime earnings shown